36 Best Email List Templates

1. Personalization and Segmentation Ready
Use placeholders for recipient fields (name, company) and create segments (buyers, prospects, inactive). Ensure each template can be quickly tailored to a recipient group, and test with small batches to refine relevance.

2. Subject Lines That Convert
Craft 3 subject line variants and test them to identify what resonates with your audience. Keep lines concise (under 60 characters) and avoid spammy language to improve open rates.

3. Compliance and Unsubscribe Included
Include a clear unsubscribe link and your physical address to meet regulations. Use a consistent footer across templates to reinforce trust and reduce spam complaints.