39 Best Creative Brief Templates

1. Define clear objectives
State the project goals, target audience, and the core message up front, and specify how success will be measured. This keeps all contributors aligned and provides criteria for evaluating concepts.

2. Specify scope and constraints
Detail deliverables, timelines, budget, required formats, and brand guidelines to prevent scope creep. Include any constraints or non-negotiables to guide creative direction.

3. Identify stakeholders and approvals
List responsible parties, review cycles, and sign-off steps to ensure timely feedback. Clarify preferred communication channels and approval deadlines to avoid bottlenecks.