39 Best Competitive Analysis Templates

1. Define Competitors and Segments
Identify direct, indirect, and emerging competitors and group them into meaningful segments to ensure the analysis covers relevant threats and opportunities. Use consistent criteria for inclusion to keep comparisons fair and actionable.

2. Standardize Metrics and Templates
Use a single set of metrics (Pricing, Features, Positioning, Channels, Strengths/Weaknesses) across all competitors to enable clear benchmarking. Keep the template simple and reusable, with predefined sections to speed up updates.

3. Update and Actionable Insights
Schedule regular updates and capture not just data but implications for your strategy. Include concrete next steps, owners, and deadlines to translate analysis into measurable actions.