49 Best Case Study Templates

1. Define Objective and Audience
Clearly state what the case study demonstrates and who the intended readers are, so the template guides you to deliver relevant insights. Align sections (problem, approach, results) with the audience’s needs to maximize impact.

2. Standardize Data and Sources
Include dedicated fields for problem statement, data sources, metrics, and outcomes, and use consistent units and citation style. This makes comparisons across case studies easy and ensures credibility.

3. Storyful Structure with Evidence
Follow a clear narrative arc (challenge, approach, results) and attach verifiable evidence such as charts, quotes, or screenshots. This strengthens credibility and helps readers understand the impact.