31 Best Business Case Templates

1. Define objective and scope
Clearly state the problem the business case addresses, the proposed solution, and the boundaries of the analysis. This ensures all readers understand the purpose and what is and isn’t included from the start.

2. Quantify costs, benefits, and ROI
Provide detailed, defendable numbers for costs, benefits, and timing, including sensitivity analyses and key assumptions. This makes the case reproducible and easier to compare with alternatives.

3. Align with strategy and secure buy-in
Link the proposal to strategic goals and obtain stakeholder input early, with a clear decision path and required approvals. This increases relevance, reduces revision cycles, and speeds sign-off.